Three ways to use the economic impact study

The University of Minnesota, in partnership with Tripp Umbach, conducted an economic impact study to quantify the many ways the University benefits the state’s economy, including its role in job creation, economic growth, and community development.

Data from the study illustrate the powerful impact the University has on Minnesota’s economy. Here are a few of the big takeaways:

• For every $1 invested in the University of Minnesota, the return on investment to Minnesota is $16.75
• The University of Minnesota contributes $3.9 billion back to the Minnesota economy supporting more than 25,000 jobs focused on scientific discovery
• 62 percent of University of Minnesota alumni stay in Minnesota after graduation
• The University of Minnesota’s health enterprise contributes $2.6 billion back into the Minnesota economy, supporting more than 17,000 jobs
• The University of Minnesota’s overall economic contribution to the state of Minnesota is $11.5 billion

This data tells a compelling story—but only if we share it. Whether you’re speaking with community members, stakeholders, elected officials, or students, here are three ways you can use the study to amplify the University’s impact.

Dig into the toolkit

University Marketing Communications developed this toolkit that includes:

• graphics for websites, digital screens, and social media along with suggested copy
• one pager with key messages to distribute during events
• a short video that brings the data to life

Call to action

• Add a graphic to your next department newsletter.
• Post the stats on your LinkedIn with a note about your unit’s contributions.
• Share the one pager at community events and with your influencers.

Turn key messages into talking points

The economic impact study is full of information and data that illustrate the value of the University to all Minnesotans.

Call to action

Include messages in presentations, speeches, and meetings.

For example:
“When 62 percent of our alumni stay in Minnesota, that’s not just retention—it’s reinvestment in the people and places we serve.”

“We work with communities in all 87 Minnesota counties—on agricultural issues, the environment, the educational needs of youth, health care access, business innovation, economic development, and more.”

Show, don’t tell

While the data from the study includes some incredible facts and numbers, storytelling is one of the most effective ways to illustrate the economic value of the University to the state of Minnesota.

Call to action

• Tell the story of a program that is funded by the state and gives back to the community.
• Showcase employees whose research or work is making a difference for Minnesotans, from health to agriculture, and more.
• Highlight alumni who are using the skills they learned at the University to improve their state, whether it be through their career or volunteer work.

Check out more stories for inspiration on the website.

This study isn’t just a report—it’s a resource for connection and inspiration. When we share the University’s impact with our audiences, we build support for our mission.

For any questions, please contact the University Marketing Communications Internal Communications team at [email protected].