Communication Blog
From traditional SEO to Generative Engine Optimization (GEO): How AI is impacting search
The search experience is changing; learn the main differences between SEO and GEO (Generative Engine Optimization).
Research Briefs bring University of Minnesota discoveries to a wide audience
Explore three recent examples of successful Research Briefs, a proactive media relations tool used to promote the latest University of Minnesota research.
Updates to the University of Minnesota Editorial Style Guide
The Editorial Style Guide is a foundational resource for marketing and communications professionals across the University of Minnesota. A new shift to AP Style will help provide additional clarity and consistency.
Accessibility Ambassadors: Digital Accessibility: Files, Slides, and Documents
Learn how to ensure your digital files are ready to meet the federal April 2026 deadline.
Muck Rack’s The State of PR 2025
Use findings from the report to guide your public relations strategy in 2026.
Top three tips for managing digital assets
Establishing a sustainable structure for your digital assets is critical for long term efficiency. Leverage these three foundational tips to streamline your entire digital library.
Five steps to better employee wellbeing
Don’t let burnout reach you before the year’s end with these tips.
Using Google Tag Manager to track engagement with your website
Learn how to use Google Tag Manager to augment your data and guide your content strategy. Use provided instructions for tag setup for Folwell components.
Accessibility Ambassadors: Tackling Accessibility in the Google Workspace with Grackle
Learn to use Grackle for accessibility with Google Docs, Slides, and Sheets.
D2D wind-down and updates
As Driven to Discover winds down, there are important actions to take and a few updates on key marketing materials.