Communication Blog

Stop losing your best content in a digital abyss by mastering categories, naming conventions and metadata to turn your chaotic file pile into a searchable goldmine.

The yearly report is a valuable tool for PR and communications professionals, prompting conversation about how to work with journalists — especially about how best to pitch stories.

Refresh your tracking this spring by clearing out cluttered setups and auditing GA4 to ensure your data evolves alongside your goals for smarter decision-making.

Whether it’s through "newsjacking" a breaking story or prepping a faculty member for their first big interview, learn how to bridge the gap between campus innovation and the national spotlight.

Learn how to craft alt text for images in various contexts.

Join marketing and communications colleagues for professional development opportunities on the Twin Cities campus.

Podcasts are an ideal media for faculty to share their expertise and break down complex ideas through storytelling and more intimate, personal conversations.

Learn about online resources and contacts to help University faculty and staff meet accessibility requirements for the April 24, 2026 policy implementation and beyond.

Discover tools to improve the accessibility of your web content.

Universities are moving beyond basic cloud storage to streamline workflows and protect their brand integrity. Explore how other universities utilize Digital Asset Management through real-world success stories.