This is a blog post about titles and first sentences
The overly descriptive title of this post is equal parts joke and truth. Learn how to balance creativity and clarity to make your writing stand out.
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Tips for becoming journalists' favorite resource
Follow these six tips to become the media darling reporters are looking for.
Global Accessibility Awareness Day
Join a virtual event on the theme of 'Committing to Change,' which will spark conversations and enhance understanding about digital access and inclusion.
Writing effective alt text: Key principles, roles, and SEO benefits
Alt text may be small, but it plays a big role in making digital content accessible and searchable. Learn best practices, how context and image roles influence what you write, and more.
Narratives can help explain research to the public
Telling a story is the most effective way to share research. These tips can help make complex ideas accessible to a general audience.
Accessibility Ambassadors: Create Accessible Google Docs
Join the Accessibility Ambassadors to learn how to use Grackle Docs.
Email data: A beginner’s guide to channel performance
If you're looking to reduce effort, improve impact, or simply understand what’s working, here’s a simple guide to analyzing email performance with no advanced analytics degree required.
Five steps to effective change communication
Change is inevitable, and as communicators, it’s imperative to be ready to counter change-related stress and support your employees' understanding and capacity to manage change.
Accessibility Ambassadors: Screen Reader Testing
Join the Accessibility Ambassadors as we discuss creating and testing digital content for screen reader accessibility.
How to ace a media interview over Zoom
View some tips and tricks to keep in mind when doing an interview over Zoom or other video chat formats.
15 journalism terms to know
Review some journalism jargon that could come in handy as you work with anyone from magazine editors to TV news crews.
Email Testing and Best Practices: Ensure Your Messages Reach the Right Inbox Every Time
Are your emails rendering inconsistently across devices or looking distorted in Outlook? Struggling with low deliverability or spam folder issues? With the right tools, your emails can shine in every inbox.
Introducing the Digital Analytics Lab at the U: A Community of Practice for Digital Analytics
The University Marketing Communications Measurement and Analytics team is launching a new digital analytics Community of Practice, which will include a Google Group, newsletter, learning sessions, and dedicated monthly office hours.
Eight tips for superior internal email subject lines
Writing a strategic subject line can determine whether an email is opened, which can help reach your internal communications goals.
Accessibility Ambassadors: Creating accessible social media
Join the Accessibility Ambassadors to learn how to make social media posts and email marketing campaigns accessible.