Blog

The search experience is changing; learn the main differences between SEO and GEO (Generative Engine Optimization).

Explore three recent examples of successful Research Briefs, a proactive media relations tool used to promote the latest University of Minnesota research.

Learn how to ensure your digital files are ready to meet the federal April 2026 deadline.

Use findings from the report to guide your public relations strategy in 2026.

Don’t let burnout reach you before the year’s end with these tips.

Learn how to use Google Tag Manager to augment your data and guide your content strategy. Use provided instructions for tag setup for Folwell components.

Learn to use Grackle for accessibility with Google Docs, Slides, and Sheets.

As Driven to Discover winds down, there are important actions to take and a few updates on key marketing materials.

As a communicator, helping your faculty work with the media not only raises their profile, but the University of Minnesota's as well.

While conducting interviews with students is similar to any other interviews you might do, there are a few guidelines and strategies to consider.

Learn how to improve your data fluency, AI-assisted personalization, channel orchestration and more.

Learn about Rich Results, how to implement structured data on your site, and more to improve Google search results.

As we use Google Analytics 4 to measure website performance, it's essential that communicators understand the privacy principles that guide our work.

Join to get a preview of the new SMC template for the University of Minnesota.

Learn tips to consistently uncover and shape compelling narratives in your daily communications practice.