Guideline

If you're looking to reduce effort, improve impact, or simply understand what’s working, here’s a simple guide to analyzing email performance with no advanced analytics degree required.

University leaders often face immense pressure from various stakeholders to comment on events such as mass shootings, natural disasters, student deaths, hateful remarks, Supreme Court decisions, and more.

Last week Adobe announced a significant update to the terms of use for its flagship product—Adobe Creative Cloud, giving Adobe access to a user's content through automated and manual methods. Let's discuss.

The use of social media pixels may have unintended consequences such as exposing personally identifiable information to social media companies. This blog post highlights that problem and University Marketing Communications' response.

Review Google Tag Manager housekeeping tips and how to set your Google Analytics cookie domain.

University Marketing Communications has provided background and encouraged uses of Generative AI for marketing and communications staff.

Attendees will learn about the impacts of a supportive and accessible work environment for people with cancer.

Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.

Layouts and multi-send are now available for University Gmail. See our recommendations for using them.