Guideline

Learn about the importance of representing data in useful, intuitive, and compelling ways to make complex information digestible for your target audience.

Review the latest major updates to Looker Studio that continue to evolve the platform into a more flexible, powerful, and user-friendly analytics tool.

If you're looking to reduce effort, improve impact, or simply understand what’s working, here’s a simple guide to analyzing email performance with no advanced analytics degree required.

University leaders often face immense pressure from various stakeholders to comment on events such as mass shootings, natural disasters, student deaths, hateful remarks, Supreme Court decisions, and more.

Last week Adobe announced a significant update to the terms of use for its flagship product—Adobe Creative Cloud, giving Adobe access to a user's content through automated and manual methods. Let's discuss.

The use of social media pixels may have unintended consequences such as exposing personally identifiable information to social media companies. This blog post highlights that problem and University Marketing Communications' response.

Review Google Tag Manager housekeeping tips and how to set your Google Analytics cookie domain.

University Marketing Communications has provided background and encouraged uses of Generative AI for marketing and communications staff.